It will help you to lose weight, clear up your skin and be free of sugar


Wouldn’t it feel great to finally break up with sugar?

  • Get rid of that “I need something sweet” craving you get every time you had a meal?
  • Lose some weight and feel lighter?
  • Have loads of energy throughout the day?

If you answered YES to any of the questions, then you are at the right place.

21 Day No Sugar Challenge

Average American consumes triple the daily recommended amount of sugar. It’s not hard to do when 74% of packaged food sold in supermarkets contain added sugar.

Every day for the next 21 days you will get a new task from 21 Day Hero supporting you day by day until you are free from your vicious sugar dependency. We will give you all the tools you need to learn to live without sugar, give you super simple recipes to help you combat the cravings, powerful tips and education videos to keep you motivated over the course of entire 3 weeks. 

By the end of the 21 days you will notice a difference in your life, relationship with food, energy levels and even physical appearance.

Even Jennifer Lopez recently did a 10-Day No Sugar Challenge, and got amazing results (just look at her abs here) – she liked it so much she’s doing it again  Good thing, our challenge is not that extreme, as you can still eat carbs, so it will be much easier to follow. But, you can still expect great results nevertheless!

3 main benefits you can expect after successfully completing this challenge*:

Lose weight with Intermittent Fasting

Lose 2-5

fast fasting


Improve nutrition and relationship with food

GET rid of
sugar addiction

All benefits of sugar-free lifestyle:

  • Lose weight
  • Reduce sugar cravings
  • Have more energy
  • Feel in control of your eating habits
  • Reduce body inflammation
  • Sleep better
  • Increase your focus
  • Reduce blood sugar levels and risk of Type 2 Diabetes

Challenge Guidelines:

No added sugar

No food or drinks made with added sugar or sugar substitutes

are OK

You are allowed to eat fruits and complex healthy carbs


Stevia is a natural sweetener and does not raise your blood sugar levels

Let's just say people are quite happy with this challenge...

33 years old busy Project Manager
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Doing No Sugar challenge let me face the truth of how much sugar is hiding in our food. Although I still eat sweets time to time, I'm no longer addicted to them the way I used to be. .. the best thing that my body is much happier without sugar. I feel better, my skin looks much younger and I even lost few kilos 😉 Thanks to 21 Day Hero for the support - I must admit, I wanted to quit during the challenge, but your daily encouragement made me stick to it!!
CEO of a Sports club
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It wasn't that tough as I thought. Doing the challenge helped me to realize how much added sugar there is around us, especially in things that I normally didn’t consider being sugary. Until you (21 Day Hero) pointed them out, which was a great eye-opener! I have now definitely improved my eating habits and am feeling better than ever.
Entrepreneur, struggling with acne
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I dropped 2 kg within the first week, even if I was eating more food compared to before the challenge!!! For the first time my abs started showing off and best of all, my skin cleared out from Acne! After the challenge, I stopped craving for sugar and have now done the challenge 3 times already!


The 3-Week Curriculum in a nutshell

Once you sign up, you’ll get all the material you’ll need to succeed once you start the challenge, incl. a detailed ‘what to eat/not to eat’ list, meal ideas, 15 sugar-free recipes, tips how to deal with sugar withdrawal and much more. 

Challenge guide, Daily Action Plan, Recipe Book and community of people who are on the same journey combined with short daily emails to keep you on track. That’s what makes this challenge so powerful!

The first week sets the foundation for your new sugar-free diet. You will focus on educating yourself about sugar and learning how to spot sugar and it’s unhealthy alternatives in the food you are eating.

You will also learn about the most common sugar withdrawal symptoms and get tips on how to eliminate them.

The second week of the challenge is focused on introducing you to a more balanced nutrition. We will show you how to make smarter food choices when preparing your own meals or eating out, to ensure your sugar cravings are reduced to minimum and you feel happy and satiated.

In addition, you will learn how to use the behavioral science to help you resist sugar.

The last week of the challenge is focused on making sure the habit of eating less sugar stays with you for life. You will find how to deal with negative emotions instead of grabbing sugar – we will share with you few simple practises that will help you avoid sugar cravings.

*Includes: daily tasks, pre-recorded videos with experts, motivational tips, access to Facebook group, weekly progress tracking.






All of this included when you sign up today:

  • E-book 21-Day No Sugar Challenge Guide (pdf)​
  • 15 Sugar-free Recipes (pdf, incl. GF+vegan)
  • 21-Day Challenge Action plan​ (pdf)
  • Progress Tracking Sheet​ (pdf)
  • Fun actions and inspiration in your inbox. No App needed!
  • Accountability group to help you complete the challenge successfully
  • Exclusive community of like-minded people from all over the world
No Sugar Challenge plan

Available DATES:

The challenge starts every Monday and you will get grouped with others joining the Challenge on the same date (optional, on Facebook group). This is also when you will start receiving your daily Challenge material. 

E.g. , If you sign up for a Challenge on a Wednesday, you will join the upcoming Monday’s challenge.

If you sign up for a Challenge late on a Sunday night (past midnight, so technically Monday am), you will get to wait for the next Monday week after to start the challenge. 

Don’t miss it out – secure your spot before it’s too late!

Amazing people, who already took:

21 Day No Sugar Challenge

No Sugar Challenge plan
$ 29
One-time payment in USD
This Challenge includes:
  • E-book 21-Day No Sugar Challenge Guide (pdf)​
  • E-book 15 Sugar-free Recipes (pdf)
  • 21 Day Challenge Action Plan
  • Full Lifetime Access on 21 Day Hero Member Zone
  • Daily Action, motivation + email reminders
  • Progress tracking sheet (pdf)
  • Exclusive community of like-minded people from all over the world
  • Access across all devices


It’s quite simple. 

  1. Immediately after signing up, you will receive your login to the 21 Day Hero Member Zone. Your login information will also be sent to your per email.
  2. Once you login to the Member Zone, you will be able to see your Challenge on the Dashboard.
  3. Click on the respective Challenge to access your onboarding material and Challenge Guide pdf.
  4. Starting from Day 1 till 21, you’ll be getting daily info with a clear action to take + daily knowledge and inspiration nugget. Daily content unlocks each day of the challenge on the Member Zone . In addition, you will also receive a daily reminder per e-mail.
  5. You’ll be able to track your overall challenge progress on the Dashboard and also using the Progress Tracking Sheet in the Challenge guide.
  6. To make sure you’re getting the most of your challenge, you will get invited to join an exclusive Facebook community. Your habit coaches and other challenge takers will be there to check in with you regularly and ask any questions you might have.

** The Challenge always starts on a Monday! 

The challenge always start on a Monday.

If you sign up for a Challenge on a Wednesday, you will join the upcoming Monday’s challenge.

If you sign up for a Challenge late on a Sunday night (past midnight, so technically Monday am), you will get to wait for the next Monday week after to start the challenge.

Once you sign up for the program, you’ll receive a confirmation e-mail with your Member Zone login where you will find the Challenge Guide along with checklist for the next steps. 

This program is designed with a busy lifestyle in mind. Actually, a lot of people reported feeling more productive due to spending less time preparing and eating meals.

All you need is 5-10 minutes a day to read daily content that helps you reach best results possible!

Let’s be honest, free things do not motivate us. Cognitive psychologists found out why and they call it loss aversion. In simple terms, we are more motivated by fear of losing rather than a satisfaction of gaining.

It might sound counter-intuitive, but by paying for this challenge, you have a higher chance of successfully completing it and therefore enjoying all the benefits associated with drinking more water and reducing intake of other beverages.

Also – it supports us and our team to keep providing you a ton of useful content that we share every week for free.

If you haven’t received your email from 21 Day Hero, please check your spam/junk and promotions folder – it might have accidentally landed there. You can also make a search in your inbox for an email from hello@21dayhero.com.

If after doing the search you are still unable to locate our email, please reach out to us on support@21dayhero.com . We will do our best to help you out!

In the days when we might feel like our data is mistreated more often when we want to, at 21 Day Hero we put a great emphasis on making sure your privacy is respected at all times.

As stated in our Privacy Policy, we do not and will never share any personal data we collect (like Name and Email) with any third-parties. 

We have no-questions-asked refund policy for all refund requests made within 24 hours of purchase. Due to the nature of the intellectual property, we will not be able to provide refunds after that. Exceptions can be made in the case of a medical emergency accompanied by reasonable evidence, or if you contact us at support@21dayhero.com.

Well, it’s definitely on us. We’d love to hear more about your questions, concerns or suggestions at support@21dayhero.com.

6 things that makes this challenge worth it

The principles to better health

Being able to make smart food choices and break up sugar dependency is extremely liberating. During the next 3 weeks we walk you hand by hand until you make the transition into a healthier lifestyle, making it easy, simple and fun.

Proven Habit Building science methods

At 21 Day Hero, we use behavioral change psychology of taking tiny steps daily to reach great results over time. During the 21-Day No Sugar challenge you will learn how to use habit-loop model for your advantage by identifying your triggers, actions and rewards.

Improve nutrition and relationship with food

Recipes to satisfy your cravings

Alongside the 21-day No Sugar challenge guide you will also receive a recipe book with 15 delicious and completely guilt free recipes. The recipes are easy to make and contain ingredients you can easily find in your kitchen or nearby grocery shop, such as oats, bananas, nuts and seeds. Most of them are even gluten- and dairy-free.

Asset 10@2x

Learning more every day

During the challenge you focus on learning one thing at a time without spending more than 10 minutes a day. Not only will you learn more about the sugar-free diet and how to break free from the dangerous sugar dependency, you will also learn how to read the food labels, make smarter choices and deal with negative emotions.

Reduce body fat with intermittent Fasting

Developing a long-lasting change

The 21-Day No Sugar challenge is designed to help you develop a habit of eating less sugar and making healthier nutrition a sustainable routine.The more days you manage to say NO to sugar, the more freedom you gain over your food choices and the easier it gets. There’s no going back.

fast fasting

Keeping you engaged

While participating in the challenge, you receive daily emails from us with special tasks for each day. This makes the challenge simple, fun and keeps you motivated to continue your sugar-free journey. Also, the daily reminders act as a powerful accountability support system that empowers you to reach greater results.

Challenge benefits reflect the real-life experiences of individuals who have finished this 21-day challenge. However, individual results may vary and we do not guarantee you will experience the same benefits and results as others.

21 Day No Sugar Challenge

$ 29
One-time payment in USD
This Challenge includes:
  • E-book 21-Day No Sugar Challenge Guide (pdf)​
  • E-book 15 Sugar-free Recipes (pdf)
  • 21 Day Challenge Action Plan
  • Full Lifetime Access on 21 Day Hero Member Zone
  • Fun & Powerful Action Tip
  • Progress tracking sheet (pdf)
  • Exclusive community of like-minded people from all over the world
  • Access across all devices

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